“Marketing” and “marketing”, “sales” relationships?
First, the relationship between marketing and sales:
1, from a theoretical but also look at the history of the development, marketing theory is the theory evolved from the sales that take off – Marketing (marketing) – Marketing of the development process.
Take off: a seller’s market, demand, product-oriented;
Marketing (marketing): buyer’s market, an oversupply of product-oriented, emphasizing the sales strategy to differentiate products take the initiative to promote;
Marketing: buyer’s market, supply exceeds demand, consumer demand-oriented, emphasizing differentiated products and services to meet consumer needs and provide value to consumers.
Such as Adidas, sold to consumers, if only for a piece of clothing, no matter what kind of marketing tool he used, it is not worth the price. The Value of Adidas to meet some of the specific needs of consumers. This needs to be found, be met by any external form, how to differentiate their products and services to achieve value, these are the areas of marketing. In this sense, you are in sales, but not necessarily belong to the scope of marketing. Because your business may not be a modern marketing business.
2, both from the business of modern marketing positioning of view, what marketing decision to sell, selling prices, sales to whom, how the relationship between sales …… is the relationship between strategy and campaign.
3, from the coverage point of view, including, but not much more than marketing, including sales.
Marketing name suggests is the brand management and marketing, stressed that the concept of the system to develop strategies to meet the needs of consumers value. If from the marketing mix 4P-product, pricing, place and promotion point of view, sales is only one means of promotion. Modern scholars have even proposed that some companies and “5P”, “6P” marketing strategy, marketing the area has been far greater than sales.
4, the starting point of marketing and sales are different. Marketing, starting from the buyer, a customer-oriented. Sales start from the seller, a product-oriented.
Sellers need to sell is the starting point, consider how the product into cash; and marketing the products as well as to consider how to create, send and end product of all things related to consumer products to meet customer needs.
Second, the relationship between sales and marketing:
Is a marketing sales.
Now generally divided by sales model to sell: take off and Marketing (marketing). The difference is, take off is sit back and wait, proactive marketing and promotion is to be product promotion.
As a matter of fact the concept of marketing and sales should be the same. Marketing concept is brought in by the Taiwanese companies, with no distinction between the concept of marketing, but the name of different names. Like: “laser” and “laser” the difference. Now, however, the industry used the model will be called direct marketing, the traditional business model of selling is called marketing.
Third, the relationship between marketing and selling:
Many people will sell as marketing, in fact they are very different.
Marketing: buyer’s market, an oversupply of product-oriented, emphasizing the difference of the sales strategy to take the initiative to be product promotion;
Marketing: buyer’s market, supply exceeds demand, consumer demand-oriented, emphasizing differentiated products and services to meet consumer needs and provide value to consumers.
1, selling only a small part of marketing.
Marketing guru Philip Kotler, said: “marketing is just the tip of the vertices of marketing.” Supporting the vertex is a set of marketing activities, the most important activity is the product of its decision to sell anything.
2, selling and marketing in different ways. Focuses on marketing push, pull marketing emphasis. If the tension is large enough to not need much thrust of the.
Peter Drucker said: “Some marketing is always important, however, the purpose of marketing is to make selling superfluous. The purpose of marketing is a profound knowledge and understanding of the customer, so that the product or service perfectly suited to his needs the formation of self-selling product. “simply, replace the popular word is: the purpose of marketing is to sell products to users in exchange for money, and marketing to let users take the initiative to hold the money to buy your product.