Why mobile phone sales, “selling fake look real”
“Promoters said the phone font size, acoustic sound, simple operation, especially for the elderly, can be bought back after the discovery, is simply a young man of fashion phone, what camera, ah, ah music, as well as fast key, the elderly simply do not know. “Recently, the public is over 7 Dou late father bought a cell phone, but the promoters said the time of purchase,” do not pay no test machine, “led him only by virtue of Promoters oral presentation of selected phone model, the final product is not desirable to buy, but can not be returned. Dou to question: Why do other household appliances and digital products sold have a real machine trial, with the exception only of plastic model mobile phone sales?
Recently, the reporter part of the city conducted a survey of mobile phone stores, found that “do not pay no test machine” become more mobile phone sales in the “norm.” Mobile phone chain in the Nanjing Road Association Hang shop, placed at the counter in the dozens of mobile phone is all plastic models, the screen is printed paper. After the press picked up a cell phone, that “to see the real machine.” Promoters are readily said “yes”, but added that “If you buy now, I’ll get it for you.” When a reporter said, “do not look real machine can not make a decision”, the promoter was reluctant to go back storage take the phone. Journalists try to boot, promoters immediately stop: “You paid the money to test machine.”
The reporters found that “Looking at plastic models to pick mobile phone” is very common. For this “sale watch fake real” sales model, consumers do not buy it. Ms Wu and Dou public is somewhat similar to what happened: “I want to buy the display font, and the call sound ringing cell phone to her mother to be a big use. Asked for a long time, and finally bought the phone though simple, but the response speed is slow, very accustomed to the old man. “Ms Wu said, see in-kind purchase other home appliances, including flat-panel TV on the yuan also allow consumers to experience a variety of functions, and why prices are not expensive mobile phone only With the selection of plastic model? Students Miss Lu has put forward, and now a lot of phone functions, camera clarity, sound and other music players, should attempt to determine whether personal favorite, “do not pay no test machine” requirement so that she felt a loss.
Different from other commodities, most mobile phone dealers are not allowed “no reason to return.” Therefore, the purchase of a real machine when testing the expectations of many consumers. Press Office learned from the industry, a little while before the phone models, most of the dealers to attract customers, offer samples of the real machine. But in recent years, many dealers to reduce costs, to no longer provide real machine samples. Some dealers also fear that the sample does not provide a real machine, is fear criminals, “pilfering.” Currently, only part of the premises for the provision of high-end customers in the real machine samples.
No matter from which point of view, “do not pay no test machine,” the sales and unreasonable. The “norm” deprive consumers of choice and right to information, products and distributors for failing to inform consumers about the true situation, but also increase the incidence of consumer disputes.
In fact, change the “do not pay no test machine,” the situation is not difficult. Best Buy journalists see Zhongshan Park store, the mall has a dedicated mobile phone sales experience area, more than 80% of all mobile phone models in the sale of samples for the spot to experience the real machine. The clerk said that the sales methods allow consumers to feel the phone’s various features of direct, very popular. As for the phone to prevent the loss of the security measures taken in the mobile phone shop to install the magnetic nails, the sample with a soft wire connections with the console and did not add much cost, but the store did not appear the phenomenon of missing cell phone.