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Marketing is not sales, not in the traditional sense of “selling” is not a commercial activity, it is through the creation of individual and collective, offers for sale through the exchange of products and value with others in order to obtain the necessary things Suoyu social and management process. It includes several core concepts:

Needs, desires and needs: human needs of food, water, clothing, shelter and air. Now the human need to telephone, computer and modem. In general, in addition to the items to survive, it is also for entertainment and education have a strong desire and demonstrated a passion. Human needs and desires of contemporary people as much consternation: Only Americans will be spending 67 billion a year eggs, and 20 billion chickens, 133 billion miles of the domestic air travel and 400 million class professors.

Product: people rely on products to meet their own needs and desires, so the product is defined as any can be used to meet human need, including services. One difference between sales and marketing is that marketing to look at the needs of customers rather than the product itself.

Value, cost and satisfaction: Considering the products, services meet the level and the level of demand to pay the costs is necessary, so that it can only make the right choice. Rational consumer behavior in life far beyond the narrow economist’s “economic man hypothesis.”

Exchange transactions and relations: the exchange is a process rather than events, the generation of the exchange deal, the transaction is the end point. To this end, marketers want to shorten the exchange process to achieve more transactions. Savvy marketers and the consumers, distributors, suppliers to establish long-term, trust and mutually beneficial relationship. Therefore, each transaction from the pursuit of marketing has become the pursuit of profit maximization maximize the interest of other parties.

Market: is the reality of the diverse needs of potential customers. The purchasing power of the market = people + + buy.
For marketing, we can build a model:

Basic needs
Market desire
Core concept of transactions demand
Switching products
Value

Marketing concepts and marketing concepts in the treatment of organization, the conflict between the interests of customers and society on a different concept.

Marketing concepts that, if its course, consumers do not usually enough to buy an organization’s products, so it is necessary to actively promote and carry out a large number of promotional activities, that is, that the sales promotion effort is proportional to the number of enterprises.

As the father of modern marketing, says Mr Philip Kotler: “When the customer into the showroom, corporate salesman who began to try to figure out the thinking, if a customer likes a certain style of car salesman would immediately told him that another customer is also going to buy just the car, so to make a prompt decision. If the customer because the price is undecided, a salesman will soon move his manager can find to talk to some of the price drop even lower. The Customers waited 10 minutes, a salesman for smiling and said: ‘the boss does not agree at first, but I persuaded him anyhow.’ The purpose is to inspire customers to buy now. ”

The concept of marketing and sales concept is very different. Peter Drucker said: “Some marketing is always important, however, the purpose of marketing is to make selling superfluous. The purpose of marketing is a profound knowledge and understanding of the customer, so that the product or service perfectly suited to his needs the formation of self-selling product. “In short, marketing, consumer-centric, based on competition, to coordinate as a means of corporate profits is the result of marketing rather than business purposes