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1. Marketing is one of the functions of marketing, but often not the most important functions of the

Marketing process to sell only a step or an activity, not in the marketing activities the most important part. When the sale of enterprises are facing a lot of pressure, many people will put on a very important position to sell. However, if through careful market research, scientific market segmentation, target market selection targeted, according to customer requirements, organize product design, according to the price level the customer can accept the price determined in accordance with the requirements of the customer to purchase the most convenient build a distribution network, may cause customers to his door, then, by contrast, will see some people selling or marketing so important? Of course not.

2. Marketing is marketing the top of the iceberg

The purpose of marketing is to achieve as much as possible the sale of goods, the purpose of marketing is certainly the case, so the end result is the same between the two. Marketing goal is to achieve as much as possible the product sales. If the market compared to an iceberg, marketing is the tip of the top. Marketing is the highest point of the iceberg as much as possible to achieve product sales, but easy to melt the iceberg, if you do not, on the hilltops will not be so high and not achieve the goal of marketing. Therefore, we must get down to do a good job of marketing the work of each in order to achieve sales goals, marketing objectives can not be achieved otherwise, or just to be on paper.

3. The goal of marketing is to make selling superfluous

Well-known management guru Peter Drucker said: “The goal is to make marketing to sell a surplus.”

That is, if attention to marketing, scientific marketing management to do the work to make our sales pressure becomes smaller and smaller. However, it can not become zero, the reason for this is the first step in marketing is the marketing research process, through marketing research to figure out what to do, so marketing is actually based on the current environment as a future market speculation , speculated on the basis of future environmental setting marketing objectives, build a marketing program, marketing program implementation is carried out in the future environment. Forecast not hundred percent correct, therefore, in the marketing process at the end of the market can not be without pressure.

Of course, the more work done in front of the effectiveness of the pressure behind the smaller. Therefore, marketing efforts should pay attention to the integrity and coordination. Contempt in strategic marketing, marketing in the tactical importance. That is, from a strategic point of view, marketing is not the most important point of the whole process must take into consideration, the only way out is only concerned about the difficulties caused by market