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What is difference between marketing and sales?

admin — Thu, 02 Dec 2010 07:11:21 +0000

1. Marketing is one of the functions of marketing, but often not the most important functions of the

Marketing process to sell only a step or an activity, not in the marketing activities the most important part. When the sale of enterprises are facing a lot of pressure, many people will put on a very important position to sell. However, if through careful market research, scientific market segmentation, target market selection targeted, according to customer requirements, organize product design, according to the price level the customer can accept the price determined in accordance with the requirements of the customer to purchase the most convenient build a distribution network, may cause customers to his door, then, by contrast, will see some people selling or marketing so important? Of course not.

2. Marketing is marketing the top of the iceberg

The purpose of marketing is to achieve as much as possible the sale of goods, the purpose of marketing is certainly the case, so the end result is the same between the two. Marketing goal is to achieve as much as possible the product sales. If the market compared to an iceberg, marketing is the tip of the top. Marketing is the highest point of the iceberg as much as possible to achieve product sales, but easy to melt the iceberg, if you do not, on the hilltops will not be so high and not achieve the goal of marketing. Therefore, we must get down to do a good job of marketing the work of each in order to achieve sales goals, marketing objectives can not be achieved otherwise, or just to be on paper.

3. The goal of marketing is to make selling superfluous

Well-known management guru Peter Drucker said: “The goal is to make marketing to sell a surplus.”

That is, if attention to marketing, scientific marketing management to do the work to make our sales pressure becomes smaller and smaller. However, it can not become zero, the reason for this is the first step in marketing is the marketing research process, through marketing research to figure out what to do, so marketing is actually based on the current environment as a future market speculation , speculated on the basis of future environmental setting marketing objectives, build a marketing program, marketing program implementation is carried out in the future environment. Forecast not hundred percent correct, therefore, in the marketing process at the end of the market can not be without pressure.

Of course, the more work done in front of the effectiveness of the pressure behind the smaller. Therefore, marketing efforts should pay attention to the integrity and coordination. Contempt in strategic marketing, marketing in the tactical importance. That is, from a strategic point of view, marketing is not the most important point of the whole process must take into consideration, the only way out is only concerned about the difficulties caused by market

Marketing and sales ah What is the difference

admin — Wed, 01 Dec 2010 05:55:05 +0000

Marketing is not sales, not in the traditional sense of “selling” is not a commercial activity, it is through the creation of individual and collective, offers for sale through the exchange of products and value with others in order to obtain the necessary things Suoyu social and management process. It includes several core concepts:

Needs, desires and needs: human needs of food, water, clothing, shelter and air. Now the human need to telephone, computer and modem. In general, in addition to the items to survive, it is also for entertainment and education have a strong desire and demonstrated a passion. Human needs and desires of contemporary people as much consternation: Only Americans will be spending 67 billion a year eggs, and 20 billion chickens, 133 billion miles of the domestic air travel and 400 million class professors.

Product: people rely on products to meet their own needs and desires, so the product is defined as any can be used to meet human need, including services. One difference between sales and marketing is that marketing to look at the needs of customers rather than the product itself.

Value, cost and satisfaction: Considering the products, services meet the level and the level of demand to pay the costs is necessary, so that it can only make the right choice. Rational consumer behavior in life far beyond the narrow economist’s “economic man hypothesis.”

Exchange transactions and relations: the exchange is a process rather than events, the generation of the exchange deal, the transaction is the end point. To this end, marketers want to shorten the exchange process to achieve more transactions. Savvy marketers and the consumers, distributors, suppliers to establish long-term, trust and mutually beneficial relationship. Therefore, each transaction from the pursuit of marketing has become the pursuit of profit maximization maximize the interest of other parties.

Market: is the reality of the diverse needs of potential customers. The purchasing power of the market = people + + buy.
For marketing, we can build a model:

Basic needs
Market desire
Core concept of transactions demand
Switching products
Value

Marketing concepts and marketing concepts in the treatment of organization, the conflict between the interests of customers and society on a different concept.

Marketing concepts that, if its course, consumers do not usually enough to buy an organization’s products, so it is necessary to actively promote and carry out a large number of promotional activities, that is, that the sales promotion effort is proportional to the number of enterprises.

As the father of modern marketing, says Mr Philip Kotler: “When the customer into the showroom, corporate salesman who began to try to figure out the thinking, if a customer likes a certain style of car salesman would immediately told him that another customer is also going to buy just the car, so to make a prompt decision. If the customer because the price is undecided, a salesman will soon move his manager can find to talk to some of the price drop even lower. The Customers waited 10 minutes, a salesman for smiling and said: ‘the boss does not agree at first, but I persuaded him anyhow.’ The purpose is to inspire customers to buy now. ”

The concept of marketing and sales concept is very different. Peter Drucker said: “Some marketing is always important, however, the purpose of marketing is to make selling superfluous. The purpose of marketing is a profound knowledge and understanding of the customer, so that the product or service perfectly suited to his needs the formation of self-selling product. “In short, marketing, consumer-centric, based on competition, to coordinate as a means of corporate profits is the result of marketing rather than business purposes

What is the difference of sales and marketing

admin — Tue, 30 Nov 2010 06:58:16 +0000

Conceptually

Marketing is a modern business ideas, its core is based on consumer demand, consumer or any customer demand to production and sales of anything. This is a way of thinking from outside to inside.

Sales are inherent in the product or service to attract, to find customers, and marketing compared to the contrary is a way of thinking from the inside out.

From the human sense

More attention to sales results, the implementation of the pursuit of efficiency, so human, skill, experience, opportunity, a great proportion of total success. As sales of these properties, can easily lead, lost in the sale of long-term vision. Conceptually, the sale is a less thought out, and the present, from the previous seller’s market into a buyer’s market now, sales of thinking has been difficult for the current market demand. Which can be more focused on sales of short and medium term goals, is a materialistic, light market thinking.

Marketing but also about the results, but it is better at analysis of the market, and make corresponding countermeasures; but an important element of marketing is ‘integration’, that is, the various elements of the company and the company wants to achieve, and combine market demand, and pay close attention to competitors and possible measures.

Marketing is often a long-term strategic vision to determine the overall direction and goals to plan effective strategies to achieve short-term tactical goals, which sold only plays the role of pioneer in business war. The marketing of these properties, will stimulate the training of persons engaged in this work long-term business vision and the desire to seize market opportunities and capabilities. Conceptually, the marketing is a way of thinking outside inward, it is more suitable for the market, so marketing is not only suitable for long-term development, but also profit from a market-based thinking.

The difference between sales and marketing from the two different ways of thinking about, in fact, that only the double phenomenon. Everyone clear: in reality, sales and marketing in the enterprise should be complementary to the two departments are indispensable. So why is like the argument? The reason is that the current domestic business environment and enterprise development has resulted in the majority of domestic enterprises is only in a just realized the importance of marketing, just focus on marketing the stage, so on the understanding and application of marketing is an imitation of the majority of the state, so that , of course, inevitable to have some wrong understanding and behavior. And we are talking about sales and marketing, it is a reality in some of the marketing has the wrong understanding of the enterprise or individual to do a dissection, I hope you understand the marketing knowledge that caused the error, in fact, go with that, the above sales and marketing the reasons for the two different ways of thinking.

Why mobile phone sales, “selling fake look real”

admin — Mon, 29 Nov 2010 06:17:06 +0000

“Promoters said the phone font size, acoustic sound, simple operation, especially for the elderly, can be bought back after the discovery, is simply a young man of fashion phone, what camera, ah, ah music, as well as fast key, the elderly simply do not know. “Recently, the public is over 7 Dou late father bought a cell phone, but the promoters said the time of purchase,” do not pay no test machine, “led him only by virtue of Promoters oral presentation of selected phone model, the final product is not desirable to buy, but can not be returned. Dou to question: Why do other household appliances and digital products sold have a real machine trial, with the exception only of plastic model mobile phone sales?

Recently, the reporter part of the city conducted a survey of mobile phone stores, found that “do not pay no test machine” become more mobile phone sales in the “norm.” Mobile phone chain in the Nanjing Road Association Hang shop, placed at the counter in the dozens of mobile phone is all plastic models, the screen is printed paper. After the press picked up a cell phone, that “to see the real machine.” Promoters are readily said “yes”, but added that “If you buy now, I’ll get it for you.” When a reporter said, “do not look real machine can not make a decision”, the promoter was reluctant to go back storage take the phone. Journalists try to boot, promoters immediately stop: “You paid the money to test machine.”

The reporters found that “Looking at plastic models to pick mobile phone” is very common. For this “sale watch fake real” sales model, consumers do not buy it. Ms Wu and Dou public is somewhat similar to what happened: “I want to buy the display font, and the call sound ringing cell phone to her mother to be a big use. Asked for a long time, and finally bought the phone though simple, but the response speed is slow, very accustomed to the old man. “Ms Wu said, see in-kind purchase other home appliances, including flat-panel TV on the yuan also allow consumers to experience a variety of functions, and why prices are not expensive mobile phone only With the selection of plastic model? Students Miss Lu has put forward, and now a lot of phone functions, camera clarity, sound and other music players, should attempt to determine whether personal favorite, “do not pay no test machine” requirement so that she felt a loss.

Different from other commodities, most mobile phone dealers are not allowed “no reason to return.” Therefore, the purchase of a real machine when testing the expectations of many consumers. Press Office learned from the industry, a little while before the phone models, most of the dealers to attract customers, offer samples of the real machine. But in recent years, many dealers to reduce costs, to no longer provide real machine samples. Some dealers also fear that the sample does not provide a real machine, is fear criminals, “pilfering.” Currently, only part of the premises for the provision of high-end customers in the real machine samples.

No matter from which point of view, “do not pay no test machine,” the sales and unreasonable. The “norm” deprive consumers of choice and right to information, products and distributors for failing to inform consumers about the true situation, but also increase the incidence of consumer disputes.

In fact, change the “do not pay no test machine,” the situation is not difficult. Best Buy journalists see Zhongshan Park store, the mall has a dedicated mobile phone sales experience area, more than 80% of all mobile phone models in the sale of samples for the spot to experience the real machine. The clerk said that the sales methods allow consumers to feel the phone’s various features of direct, very popular. As for the phone to prevent the loss of the security measures taken in the mobile phone shop to install the magnetic nails, the sample with a soft wire connections with the console and did not add much cost, but the store did not appear the phenomenon of missing cell phone.

What is difference between marketing and sales?

admin — Sat, 27 Nov 2010 03:59:40 +0000

Marketing (Marketing), also known as marketing, marketing, or Marketing. Referred to as “marketing,” Taiwan often referred to as “marketing”; is individually or collectively through the trading of its products or create value to obtain the necessary things to achieve win-win or win-win process. It contains two meanings, one is the verb to understand, refers to a specific activity or behavior, then call it marketing or marketing management; the other is to understand terms, refers to the research enterprise marketing activities or conduct of disciplines, call it marketing, marketing, or marketing and so on.
Marketing is the study of the whole process of economic and social, is the transaction are marketing their respective areas of study, please note that I use the marketing, not marketing, marketing research over the entire transaction process, then the application This research is for their own profit-making or marketing the business. The whole process is very complex, which also derived from marketing research and development, market research, strategy, segmentation and so on, all this process as a whole, to ensure that marketing must be involved in all aspects of doing what they do, so is the perfect marketing.
[Edit this paragraph] 1, define the authority of
American Marketing Association’s definition: Marketing is the creation, communication and delivery of value to customers, and customer relationship management to allow organizations to benefit its stakeholders an organizational function and process.
• Philip Kotler (Philip Kotler) the definition emphasizes the value orientation of marketing: Marketing is the creation of individual and collective, and with others through the exchange of products and value to meet the needs and desires of a society and the management process (Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others).
(Spanish translation: El Marketing es un proceso de gestión a través del cual los distintos individuos obtienen lo que necesitan y desean, creando, ofreciendo e intercambiando productos con valor para otros.)
-
The definition of glycopyrrolate Ross to emphasize the purpose of marketing: Marketing is in the interests of a whole, through mutual exchange and commitment to establish, maintain, consolidate and consumers and other participants in the relationship between the parties to achieve the goal.
EJMccarthy the marketing is defined as a process of social and economic activities, its purpose is to meet the social or human needs, to achieve social goals.
[Edit this section] 2, the new definition of
① Jiang Taiwan through song in the “Your marketing will not do,” stressed the changes in marketing, the use of English marketing Marketing made the following definition: “What is marketing?” To literally, the “marketing” in English is ” Marketing “, if the word is split into the Marketing Market (market) and ing (now the English style method), the two sections, that marketing can be used,” the market is now “to express the product, price, promotion, access lead to changes in the delicate relationship between supply and demand sides.
② 2004 years 8 months, in Boston. In the AMA (American Marketing Association) summer workshop on teaching marketing, AMA opened a new definition of marketing on the veil in order to update the past 20 years, AMA’s official definition of marketing. Since then, about the new definition of marketing, marketing theory in the United States, practice sector have attracted wide discussion. The publication of a new definition of marketing from around the world in the integration of theory and practice of community contribution to many marketers out based on the amendment.
Renmin University of China School of Business Professor Guo Guoqing proposed the new definition of the complete expressed as:
Marketing is an organizational function, but also to organize themselves and the interests of stakeholders in the creation, dissemination, forwarding, customer value, a range of customer relationship management process.
AMA to promote re-examine and revise the official definition of marketing on one of the major forces from the AMA’s CEO Dennis • Dulan Pu. On the first edition of the official definition of marketing is the predecessor of 1935 by the AMA – American Marketing Association of Teachers adopted in 1948, formally adopted by AMA. In 1960, when the AMA decided to re-examine the definition of the first edition remains unchanged, without any modifications. In this way, the first on the definition of marketing has been in use for 50 years until 1985 when they were re-revised. The revised definition is also seen on the marketing of today’s most common definition:
Marketing is the planning and execution on the goods, services, and innovative concepts, pricing, promotion and distribution, to create individual and organizational goals of the exchange of a process.
This definition has been in use ever since, until the summer of 2004 was revised. The new definition is nearly 20 years on the first amendment to the definition of marketing, no wonder the majority of marketers in general attention. Course, a cause for concern also lies in the status of AMA. Thus, by her to make such amendments, naturally give rise to various concerns.
[Edit this paragraph] 3, marketing theory
The development of marketing theory has the following four stages:
The first stage: start-up phase. Marketing in the late 19th century to 20 in the United States was founded 20 years the world, due to industrial development, then marketing of the very narrow scope of the study, but research and commercial advertising network settings. Island in Illinois and other universities offer relevant courses. By the “Association of American Advertising” to “National Advertising and Marketing Association of Science Teachers”, to marketing research to ensure the organization. This time of marketing research is characterized by: a. focus on marketing and advertising techniques, modern marketing theory, concepts, principles do not appear; b. research activities are basically confined to the classroom and the professor’s study, but also do not attach importance to the community and the business community.
Second stage: application stage. 20 years of the 20th century to World War II for the application stage, this time beginning to take shape, the United States began large-scale domestic enterprises to use marketing to operate businesses, opening overseas markets, European countries have followed suit. 1931 “American Marketing Association,” marketing propaganda, and in 1937 merged the two organizations, academia and the business absorb a wide range participants, marketing from the University of the rostrum to the community. This stage of development of marketing in the applications. Capitalist world in 1929 due to the outbreak of an unprecedented economic crisis, the economy of the Great Depression, large shrinkage in the sharp decline in purchasing power, the unprecedented sharp market. The whole capitalist economic crisis dealt a serious blow. This stage, marketing research is characterized by: a. there is no product to sell this narrow concept; b. on the basis of the deeper and broader research on marketing and advertising techniques; c. study in favor of selling the business organization set; d. beginning of the study of marketing theory to society, paying attention to the general business community.
The third stage: the formation and development period. 20th century, 50 years to 80 years for the marketing stage of development, the U.S. military industrial economy began to shift the public economic and social goods increased dramatically, greatly enhance the social productive forces, and with this corresponds to the level of consumption has not been much improvement, market began to state of oversupply. At this point the U.S. marketing expert W. Aderson and R. Cox the “broad sense of marketing is to promote the potential producers and consumers of goods or services of any transaction activity.” This point of view to start into the new marketing stage. Previously that the market is the end of the production process, is now considered the starting point of the production process; original that is marketing to sell products, now that marketing is through surveys to understand consumer needs and desires, and production in line with consumer needs and desires goods or services, which meet consumer needs and desires; so that from the marketing companies to enter the framework of social vision and a clear management guidance.
Phase IV: the mature stage. 80 So far, for the marketing of the mature stage, and in the: a. associated with other disciplines such as economics, mathematics, statistics, psychology; b. begin to form their own theoretical system; 80 is the age of marketing the revolutionary period, began to enter the field of modern marketing, so marketing the new look.

Sales and marketing strategy for the classic technique

admin — Tue, 23 Nov 2010 05:49:54 +0000

As a salesman sales and marketing strategy, you need to understand the client’s company’s decision-making process, including who the decision makers, they play throughout the sales process and what role and responsibility entrusted to them. In many cases, the customer’s understanding of decision-making process where the company also includes your customer relationship with corporate decision makers. “If you want to carry out marketing services companies, then this will be a very complex sales environment, because it means you have to before the decision is made with the different departments within the company, dealing with different levels of the kinds of people to get their agreement and consent. ”

First, understand the problems and needs of customers and staff involved in sales and marketing strategy to buy the different roles

Customers where the company personnel involved in the purchase process has its own particular role, such as the customer’s role is one of the “economic buyer.” No matter how other people say, how to, how to feel or how to do it, your customers are the real people who make a purchase decision.

Other roles also include company owners, technical and information exchange are. Boss can help you eliminate the obstacles encountered in the company and make sure you can get the things they need. Technical staff can be either individuals or third parties may be a committee, he will compete on a number of vendors to compare, on this basis to provide technical recommendations to the Economic Report of the buyer and tell them what to do. Exchange of information can also be a more personal, and he will give you the identity of persons providing information. He can be a secretary, an IT staff can be your sales target – in short, he could be anyone.

When the role of these customers are identified on the surface, the sales staff sales and marketing strategy thldl.org.cn to be taken the next step is to dig deeper. In this step, among the sales and marketing strategy for sales staff to understand problems and needs of each individual, and to address these issues at stake. For this reason, sales and marketing strategy sales staff should ask themselves the following questions: who are experiencing problems? Problem-solving process, these people are at what position? Through problem solving, what these people want? Taking into account these people’s status in the company, if the issues are resolved will give the company what kind of consequences and implications? If the problem is not resolved will be how to bring their personal consequences and implications?

Sales and marketing strategy as a sales person, when completed the above steps, you have to understand the problems encountered by customers and their needs, and may find potential customers to sell to potential obstacles. Can not be traded in determining the circumstances, sales personnel should immediately stop sales and marketing strategy with potential for further sales contact with customers to ensure that you are not a contract of sale is not the customer who wasted too much precious time.

Sales of existing sales and marketing strategies to meet their potential customers can not be pre-conditions “timely close hand, another way.” Sales sales and marketing strategy at this time should call the contact potential customers are telling him to make contact with him is a very proud thing, but he really needs its own goods provided is not clear, so do not want to a waste of valuable time customers.

Second, the sales and marketing strategies to persuade, guide and competitive comparison

This step requires that the sales staff and customer sales and marketing strategy to engage again, reiterated that the problems encountered by customers, according to sales consultant related matters and understanding of the issues their customers are aware of, if not addressed will bring customers consequences. At this point, you will begin to slowly guide the customer, tell them how you will help them solve the problems encountered and why your solution is better than your competitors.

Through persuasion, to help customers understand your product and company, and can be a way to meet those specific needs expressed by him.

To convince the timing are: clients that a particular need, you and your customers understand the time and you need to know your product or company can address the needs of the time.

The method needs to convince: to confirm the need for, consent to the needs should be addressed, proposed and stressed the importance of the need for other people that understand the unmet needs of the consequences will be to introduce the features and benefits and related asked whether to accept the other.

Third, the sales agreement on marketing strategy

When the successful completion of these steps, whether the agreement will depend on you “paid off” the effort was. With the customer to the appropriate next steps to reach a consensus, the decision to move towards a mutually beneficial customer’s ultimate goal of your visit.

The timing of an agreement are: customers are interested in or buy signal is given and customers agree to introduce you to several benefits.

What is the marketing, what is selling

admin — Mon, 22 Nov 2010 08:25:14 +0000

What is marketing? Can raise your example? Thank you Asked by: halo every day – trainee magician two other answers were a marketing concept we all know, many experts, many articles have talked about. But most say is the marketing angle, a third party standing, there is little standing business, from the customer’s angle, what is marketing, third party perspective is a relatively objective and comprehensive, but is not conducive to enterprise management who grasp the core concepts of marketing.
Such as Philip. Kotler in “Marketing Management”, a book to the definition of marketing: “Marketing is at the right time; the right place at the right price; the appropriate means of communication and promotion to the appropriate consumer provide appropriate products and services process.
“This definition which emphasizes the” appropriate “, referring to the time, place, price, communication, promotion, products, consumers, service of these fundamental concepts of marketing. You can see that this definition is the standing point of view of a third party , describes the marketing process is very comprehensive, 4P implied including, but in the end the concept of which the most important, what is the core of marketing, not very thorough.
In the training, I found this concept in terms of marketing, according to many participants listened to later, will feel good definition yes, but later forgot about, it is difficult and daily business operations together.
So I want to stand on business and customer point of view about what is marketing.
1, standing on the perspective of business customers:
The behavior of all enterprise, a company’s resources, is simply to meet customer needs. I am “marketing management to meet the five kinds of needs,” a paper already mentioned, companies to meet consumer demand, the terminal needs, the needs of distributors, sales representatives need and other needs, the only way the needs of enterprises – - “a long time to make money” to be met. So demand is the core business of marketing problems! Of any marketing needs can not leave the word problems.
2, from the customer’s point of view business:
Why do I and the enterprise co-operation? What he used to meet my needs? Customers now see a value! Like to see the employee as the boss, why do I use this one, because this person can give me to create value. I paid the cost of wages, to pay the final value obtained is greater than the cost, while larger than the “marginal cost”, so I use this person. This man’s “marketing” to success. The relationship between businesses and customers, too, when the customer is the boss, the enterprise into a employee role. Provide products, service, training, support, promotions, price management, sales representatives frequently visit, for both the customer value. Corporate management is continuously create value and enhance the value of the process.
So a simple point of view of marketing, is the business continue to use the value of the process to meet customer needs. To study marketing management 4P, strategy issues can be the relationship between these two concepts in the lead out. For example:
1 What is the value of the business, which is the core competitiveness.
2, how to accurately grasp the needs of, and demand is what it is the consumer research questions.
3, to meet the needs of the process, enterprises should know where to meet demand, what price to meet the demand, demand for products and services to what the problem is 4P
4, I want the value to meet customer demand, others have to apply the value to meet customer needs, what is my strategy, which is competitive strategy and marketing strategy issues.
5, how to meet the needs of the lowest cost process, which is how CRM issues.
Marketing marketing problems faced by all managers, can use this model to guide them. In management practice, managers make decisions, always grasp the needs and values to the words, because they are the core of marketing, as men and women combined, forming the world, they are composed of a combination of marketing world.

Sales are very common in everyday life, everyone has a mind clear picture of sales. Every moment of your sales.

  What is sales? Our definition is very simple. Sales is introduced to provide the benefits of goods to meet the specific needs of our customers processes. Of course include the physical commodity goods and services to meet specific customer needs is to meet customer’s specific desire to be, or customer-specific issues are resolved. To meet the specific needs of customers that can only rely on goods provided by the special interests.
  For example, the client’s goal is to buy sunglasses, some to want to play it cool; some are afraid of the sun is too strong, easy to increase the fear of squint eye wrinkles; some may quarrel with my boyfriend yesterday crying swollen eyes, nothing cover your eyes red and swollen, inconvenient to go out, so buy a pair of sunglasses. The special needs of each person is different, no matter how cool sunglasses style, if it is relatively light color of the lens, then the site offers the sorts of stuff sunglasses can not meet the interests of worry wrinkles and want to cover the redness of the eyes Two special needs of customers.

Therefore, the definition of sales for us is very simple. In other words, you can find the special interests can provide products to meet customer’s specific needs.

We told you, marketing is what we have to tell you that sales is not. Sales of goods not fall into the function of explanation. Because, you do not know: the customer needs? Sales to customers is not a debate that win customers. If your customer says, however, but he can not buy your stuff to win your ah. Sales are not the cheapest thing I do not buy for pity. If something as cheap to sell, then sell the production units due to effective cost control credit, not sales efforts. If you do not have to sell something cheaper, when it, how to do it? Sales is not eloquent, so that customers did not speak room. No interaction, how could grasp the customer’s needs? Sales are not only selling products, because customers have a favorable impression of your will only trust what you said.

Had this argument, unless sales occur, otherwise nothing happens. No sales of products produced in the warehouse waiting for retirement, unemployment, no need for transport services, we will live in distress, each in their own little plot of land owned by hard labor, self-sufficiency. But imagine if no one else to sell land to us, we own land, how will it?

Is reading this article, look around, you may find even less than tens of thousands, there will be hundreds of products through sales to reach around you. Even if you are sitting in the woods to read, then you have to some extent involved in the sale of part of the book. Even if we do not talk about the outside world, then evaluate your own bar. You believe in? Why do you believe you have made? Are other people, such as your parents, not in your growth process to you “sell” in a series of values? Do not you think the teacher through demonstration 2 +2 = 4? Is it out of your own calculations derived?

By reading the above paragraph, you will at least knowledge of sales previously had some differences with it. Now, even if the facts did not put on sale, your understanding has changed a lot. Good marketing is not a strong sales, but to put forward, so that others in the past to think in different ways.

Advertising is sold
You know the radio and television commercials is to sell you products, but you may not realize that ad campaign a profound impact on your. For example, you may not drink Coca-Cola, but I bet you hear the music sounded ads, you can hum along, out of, or with music you can emerge in the minds of millions of dollars out of expensive broadcast in prime time television advertising screen. Even if you do not drink Coca-Cola, if people ask you to give a lift to help him hear Coca-Cola to buy, how long you will find Coca-Cola on the shelf? Certainly not a long time. Why? Part of the reason may be that in most supermarkets, Coca-Cola’s shelf space is very significant. However, you can quickly find the reason why Coca-Cola, more importantly, you clearly know what it is like Coca-Cola packaging.

We have become accustomed to living in an atmosphere of product information, and we try to avoid the impact of such information. We do not need attitude adjustment to remove the information, only pay attention to a specific interest in our advertising.

Imagine you just casually glanced at a plumbing repair company is huge signs advertising cardiac arrest may be without doubt that this pipeline repair service is the best service in town. Through the production of much larger than the actual billboard advertising, this company hopes to pipe repair pipe repair you need, when can remember him. Even if you never need to cross plumber, you also have some of his sense of familiarity? Likely will. So when you need plumber, it will happen? You may not immediately think of him. Once the water pipe was broken, you have to turn off the tap, we still need more time to contemplate a return to normal, your first reaction is to look at the Yellow Pages under repair services in the pipeline looking for. If the company of his business seriously, the phone book there will be another of his ad or at least a telephone directory. Once you find his ads, or list, you will feel familiar and comfortable before making the next choice would be to call him. If the phone the other end accepts your request, sales took place.

You are walking ads
You realize that your own advertising program is itself part of the manufacturer it? In fact, you are already a member of the sales of various commodities. You might say: “Well, what is your sleeve medicine? I was to learn how to sell, now you said that I have something for manufacturers to sell”

There is a test to prove my point: look at wardrobe and drawers, look for the number of brand name attached to your shirt and chest, back pocket stitching in the pants and shoes on the outside, and then think about your walking advertisement for them to do, how much you get paid. Display advertising is not just refer to signs, banners and billboard advertising, but also get a free T-shirt, hat, or an interesting gift bag, this is not very pleasant it? Whoever you are, free is free, get free items is very happy thing.

But when you accept and use these cute little gifts, you realize that you are helping these enterprises to promote dissemination of goods, to clear these goods are superior to others; or to remind your friends and acquaintances that opened several new companies store it? When you use the item with the brand identity, people will notice? Will. The next time you read someone involuntarily T-shirt or hat of the word, you will be more confirmed this view. Print ads: Daily glance, you will find yourself in news and print advertising, under the bombing, most of the magazine published a large number of pages for advertising. Advertising revenue, rather than 365 yuan per year subscription fee to make good business newspapers and magazines to maintain good condition. Businesses are willing to spend money to buy version for the audience to pass product information. Readers read the articles, and through paid advertising.

Mail ad: You receive a letter, whether it is pleading letter, or business or Catalog coupons are for a simple purpose: to sell you products. In accordance with the probability distribution, advertisement in the mail before being discarded, there will be enough people take the time to read, and actually order merchandise.

Learned only in the mail advertising an average of 1% response rate, perhaps it will make you wonder a low probability. In other words, only 100 copies of a catalog to bring the actual order, the remaining 99 did not bring a penny to the company’s revenue. In fact, contains many color reproductions, catalogs, the cost is relatively high. That being the case, why are so many mailers? The answer is simple, as long as you provide a goods needed in the future when other commodities are likely to re-order. Companies will strive to maintain the relationship with you and hope you order more.

“Marketing” and “marketing”, “sales” relationships?

admin — Sun, 21 Nov 2010 01:31:37 +0000

First, the relationship between marketing and sales:
1, from a theoretical but also look at the history of the development, marketing theory is the theory evolved from the sales that take off – Marketing (marketing) – Marketing of the development process.
Take off: a seller’s market, demand, product-oriented;
Marketing (marketing): buyer’s market, an oversupply of product-oriented, emphasizing the sales strategy to differentiate products take the initiative to promote;
Marketing: buyer’s market, supply exceeds demand, consumer demand-oriented, emphasizing differentiated products and services to meet consumer needs and provide value to consumers.
Such as Adidas, sold to consumers, if only for a piece of clothing, no matter what kind of marketing tool he used, it is not worth the price. The Value of Adidas to meet some of the specific needs of consumers. This needs to be found, be met by any external form, how to differentiate their products and services to achieve value, these are the areas of marketing. In this sense, you are in sales, but not necessarily belong to the scope of marketing. Because your business may not be a modern marketing business.
2, both from the business of modern marketing positioning of view, what marketing decision to sell, selling prices, sales to whom, how the relationship between sales …… is the relationship between strategy and campaign.

3, from the coverage point of view, including, but not much more than marketing, including sales.
Marketing name suggests is the brand management and marketing, stressed that the concept of the system to develop strategies to meet the needs of consumers value. If from the marketing mix 4P-product, pricing, place and promotion point of view, sales is only one means of promotion. Modern scholars have even proposed that some companies and “5P”, “6P” marketing strategy, marketing the area has been far greater than sales.

4, the starting point of marketing and sales are different. Marketing, starting from the buyer, a customer-oriented. Sales start from the seller, a product-oriented.
Sellers need to sell is the starting point, consider how the product into cash; and marketing the products as well as to consider how to create, send and end product of all things related to consumer products to meet customer needs.

Second, the relationship between sales and marketing:
Is a marketing sales.
Now generally divided by sales model to sell: take off and Marketing (marketing). The difference is, take off is sit back and wait, proactive marketing and promotion is to be product promotion.
As a matter of fact the concept of marketing and sales should be the same. Marketing concept is brought in by the Taiwanese companies, with no distinction between the concept of marketing, but the name of different names. Like: “laser” and “laser” the difference. Now, however, the industry used the model will be called direct marketing, the traditional business model of selling is called marketing.

Third, the relationship between marketing and selling:
Many people will sell as marketing, in fact they are very different.
Marketing: buyer’s market, an oversupply of product-oriented, emphasizing the difference of the sales strategy to take the initiative to be product promotion;
Marketing: buyer’s market, supply exceeds demand, consumer demand-oriented, emphasizing differentiated products and services to meet consumer needs and provide value to consumers.
1, selling only a small part of marketing.
Marketing guru Philip Kotler, said: “marketing is just the tip of the vertices of marketing.” Supporting the vertex is a set of marketing activities, the most important activity is the product of its decision to sell anything.

2, selling and marketing in different ways. Focuses on marketing push, pull marketing emphasis. If the tension is large enough to not need much thrust of the.
Peter Drucker said: “Some marketing is always important, however, the purpose of marketing is to make selling superfluous. The purpose of marketing is a profound knowledge and understanding of the customer, so that the product or service perfectly suited to his needs the formation of self-selling product. “simply, replace the popular word is: the purpose of marketing is to sell products to users in exchange for money, and marketing to let users take the initiative to hold the money to buy your product.

The difference between marketing and sales?

admin — Sat, 20 Nov 2010 04:23:47 +0000

Marketing and sales division of work and work content in different, but their goal is the same. First, the analysis of their purpose: What is the purpose of sales is to “sell.” What is the purpose of marketing is to “help sell”, you can learn to become “to help sales.” This is their goal. Second, analyze the ways and means to sell their works and the content of which is action-oriented (that is, and consumers face to face), through the sales of specific actions to reach the consumer market to achieve the sales goal. Marketing approach and contents of the work is through the media, media, sales team, management team or to the consumer market, and so a series of communication, through the “communication” to guide, guide to make marketing people expected to achieve its behavioral patterns eventually reach sales. Third, the analysis of their starting point and end point of sales and marketing, can be used as a starting point a different way that is, the starting point of sale and focus on: Policy – Policy – measures – marketing operations – sales volume (sales) start and end of marketing when : Strategy – Strategy – measures – marketing measures – sales (Marketing). Both start in different ways, but ultimately the same purpose. Fourth, the analysis of their more important to my point of view which is equally important to both, marketing and sales is the relationship between the surface and points. Marketing focus on the work surface (strategic issues, the work surface), sales of note focused on the work of the (tactical issues, point work). Overall, the entire areas can quickly achieve the ultimate goal of sales. So basically the difference between them, but the same objective.
Conceptually, marketing is a modern business ideas, its core is based on consumer demand, consumer or any customer demand to production and sales of anything. This is a way of thinking from outside to inside. Sales are inherent in the product or service to attract, to find customers, and marketing compared to the contrary is a way of thinking from the inside out. More attention from the human in terms of sales results, the implementation of the pursuit of efficiency, so human, skill, experience, a great opportunity to share the success ratio. As sales of these properties, can easily lead, lost in the sale of long-term vision. Conceptually, the sale is a less thought out, and the present, from the previous seller’s market into a buyer’s market now, sales of thinking has been difficult for the current market demand. Which can be more focused on sales of short and medium term goals, is a materialistic, light market thinking. Marketing but also about the results, but it is better at analysis of the market, and make corresponding countermeasures; but an important element of marketing is ‘integration’, that is, the various elements of the company and the company wants to achieve, and combine market demand, and pay close attention to competitors and possible measures. Marketing is often a long-term strategic vision to determine the overall direction and goals to plan effective strategies to achieve short-term tactical goals, which sold only plays the role of pioneer in business war. The marketing of these properties, will stimulate the training of persons engaged in this work long-term business vision and the desire to seize market opportunities and capabilities. Conceptually, the marketing is a way of thinking outside inward, it is more suitable for the market, so marketing is not only suitable for long-term development, but also profit from a market-based thinking. The difference between sales and marketing from the two different ways of thinking about, in fact, that only the double phenomenon. Everyone clear: in reality, sales and marketing in the enterprise should be complementary to the two departments are indispensable. So why is like the argument? The reason is that the current domestic business environment and enterprise development has resulted in the majority of domestic enterprises is only in a just realized the importance of marketing, just focus on marketing the stage, so on the understanding and application of marketing is an imitation of the majority of the state, so that , of course, inevitable to have some wrong understanding and behavior. And we are talking about sales and marketing, it is a reality in some of the marketing has the wrong understanding of the enterprise or individual to do a dissection, I hope you understand the marketing knowledge that caused the error, in fact, go with that, the above sales and marketing the reasons for the two different ways of thinking. For example: We often say: The entrepreneur must be a successful businessman, but not all of the business can become a good entrepreneur, which means —- businessman said that most sales of thinking , the entrepreneur is the most marketing thinking.

Foreign trade, marketing, nine great way

admin — Sun, 04 Jul 2010 05:18:21 +0000

1, cooperative development

You can link directly with overseas sales companies, develop their local market, you may only need to invest points, samples, pictures and other promotional expenses, as many companies were reluctant to cooperate, are you an active attack, I believe there must be harvested.

2, foreign trade development letter

E-mail version and a letter by mail sub-version of the two, the former is completely free in this information age, you may wish to recommend a long-term and major means to promote the use of foreign trade development of the biggest advantages of the letter is sent at the same time a large number of , received extensive cultivation effect.

3, Foreign Trade Phone

Can expand foreign trade offensive, the need for good English, through telemarketing training foreign trade salesman, you can receive a high response effect.

4, foreign Fax

Be in line with other marketing tools, play a direct reminder of the role of foreign trade can also be run separately fax marketing program, but may cost will be slightly higher, showing effects are less letters mailed a letter-style foreign trade development.

5, the network b2b promotion

Rapid information network b2b trade is undoubtedly now the mainstream. Now divided into two schools, traditional schools of representatives is to set up in 1975, Taiwan’s pen days Skynet, mainly through trade magazines + show + professional network to help enterprises to promote; modern business representatives Po, Alibaba, die net International Mould Network, the Yangtze River Delta mold network, procurement network of the three places, mainly through the network platform to help companies make overseas promotion. Enterprises should choose what kind of platform as the company’s industry situation.

6, Foreign Trade Website

Many enterprises have made, unfortunately the content standardization, optimization and promotion, and ranking also active efforts in order to truly play its role.

7, easy to shell trade

Is mainly a form of retail trade, but for companies to understand the market and earn cash, product testing and staff training can play a significant role in the enterprise can do better in the above make millions of years.

8, client referral

Customers by way of introduction to clients, or with other companies to form cross-recommends customers to bring you more business.

9, clients improve

Marketing through service, to provide value-added services to your customers so that you are closer customer relationships, improve the overall profitability of each customer.